Atellier Studio



White Air Cooler 3D Product Render Image

We usually get a lot of questions about our workflow. So here, we would like to explain our entire process of 3D product animation. Our 3D product animation process begins with a thorough understanding of our client’s vision and objectives.

Our Production Process is Divided into Four Distinct Stages, Outlined Below:

3D Model Crafting: Most of the time, our clients do provide us with CAD or STL files. These files are technical models of the product for realistic 3D models in visualization software. If you don’t have a CAD model, don’t worry; you can click photos of the products on your cell phone. Our team of skilled 3D artists can then use these files or photos as references to create accurate and detailed 3D models of the product. This ensures that the animation accurately represents the client’s vision and objectives. These 3D models are gray 3D models without textures or colors.

3D Product Model

Product Look Development: Once the 3D models are created, our team can then work on product look development. This involves adding textures, colors, and other visual elements to make the models look realistic and visually appealing. Our artists pay close attention to details such as lighting, materials, and reflections to ensure that the final result is a highly polished and professional-looking product. We share the 3D model with the client for approval to make sure the textures and colors are right.

3D Product Image

Animation Concept: Every video tells a story. Our team understands the importance of storytelling in animation and strives to create compelling narratives that engage and captivate viewers. By carefully crafting products, settings, and plotlines, we aim to evoke emotions and create a memorable experience for the audience. Whether it’s a short promotional video or a full-length animated film, our animation concept focuses on delivering a powerful message that resonates with the target audience. The animation concept has been shared with clients either in the form of a documented script or storyboarding.


Animations:- Creating actual animations in 3D is the next step. Once we finalize the script or a storyboard we create 3D animation as per it. At every step of the animation, we communicate and take approvals from clients.

Refinement and Rendering: Our focus then shifts to meticulous detailing, ensuring every aspect aligns with the project’s vision. This culminates in the production of a high-quality video, ready for comprehensive review. During the refinement phase, we fine-tune the video’s visuals, audio, and effects to enhance its overall appeal. This attention to detail guarantees that the final product meets or exceeds our client’s expectations. Once completed, the video undergoes a thorough review process to identify any potential areas for improvement before its final delivery.

Revisions & Finalization:- We share low-resolution videos with clients so they can check the video and share feedback with us. We offer two revisions free of cost. Once we receive changes we implement it in the video. After we receive approval from the client we share the final video with music in the desired format.