The Growing Importance of Explainer Videos for Brand Success
Video content remains the leading medium for engaging and educating audiences. Multimillion businesses, startups, Small and Medium Industries, NGOs, Government Institutions, and Mom-and-Pop shops use it. 96% of people have watched an explainer video to learn more about a product or service.
Corporate explainer videos are highly effective for capturing attention, sharing knowledge, and driving conversions. Including an explainer video on a landing page can boost up to 80% conversion rates. Explainer videos, in particular, are great for breaking down complex ideas into clear, impactful messages.
This blog will highlight various examples of brand explainer videos across industries and answer all related questions regarding explainer videos, such as costs, software, and formats.
What is a Brand Explainer Video?
A Brand Explainer Video is a concise, engaging video designed to introduce a company, product, or service in a visually appealing and easy-to-understand manner. These videos effectively break down complex concepts, highlight key benefits, and enhance brand awareness—A compelling explainer video quickly grabs the viewers’ attention, and storytelling helps brands stay in viewers’ memories to establish a brand’s unique identity. By using storytelling, animations, or live-action elements, explainer videos capture attention, enhance audience engagement, and boost conversions. They are widely used across industries to simplify messages, improve brand recall, and drive marketing success. Whether shared on websites, social media, or presentations, brand explainer videos help businesses connect with their target audience and communicate their value proposition effectively.
Why Do Brands Need Explainer Videos?
1. Longer visibility – Animated explainer videos are easy to share on digital platforms, giving them more visibility. These videos help build trust and share brand values and visions with consumers.
2. Higher Engagement —According to the studies, visual media engages more than one sensory organ, resulting in higher attention spans. Videos outperform static content in shares and views, making them an essential tool for social media and websites. They also help viewers remember your brand for a longer time.
3. Boosted Conversions – Explainer videos drive higher conversion rates by clearly communicating a product’s value and addressing potential customer concerns. By simplifying complex ideas, they help audiences make informed purchasing decisions faster. These videos connect emotionally with viewers, fostering trust and influencing buying behavior.
4. Effective Storytelling – Storytelling is a powerful tool for companies as it helps create meaningful connections with audiences. A compelling story captures attention and makes a brand more memorable and relatable. It humanizes businesses, making their messages more engaging and emotionally resonant. Explainer videos utilize compelling narratives, visuals, and animations to captivate audiences. By incorporating storytelling techniques, they make complex information more relatable and engaging.
5. Versatility Across Platforms – They can be used on websites, social media, email campaigns, and presentations, maximizing their impact.
Best Brand Explainer Videos Across Industries
Corporate Branding/Marketing Explainer Videos
We created a corporate video for Dran Engineers Pvt. Ltd, as they were starting their operations overseas and needed a corporate video to introduce their brand, vision, and mission to the potential markets. The client shared a storyboard that was updated and finalized with our team. Once the storyboard is finalized after a discussion with their marketing team, we will finalize the type of video appropriate for their requirements. We focus on the company’s core values, Ethics, mission
Medical Explainer Videos
Plush is an emerging brand in the healthcare industry. They wanted to introduce their new product to online markets worldwide, so they needed an explainer video that talks about their product and brand and conveys brand values to the client. This video aimed to simplify complex health concepts, making them more accessible to patients and stakeholders. These videos educate patients about unique selling points and how it works.
Product Explainer Videos
Cadcyee approached us for their new product launch in India. These products are highly valued and of high quality with advanced technology. Hence, we decided on a sci-fi concept for this video, emphasizing the quality of the product with its upgraded technology and USP’s. These videos help companies to grab the attention of people on their websites. These videos help potential customers understand how a product works and why they need it. Product explainer videos simplify complex information and showcase the product in action, whether for software, consumer electronics, or physical goods.
Automation Explainer Video
These clients approached us to create 3D explainer videos of their proposed automation manufacturing plant, which will be aided by robotics. The whole purpose of this video was to visualize a tentative manufacturing plant for the stakeholders. Hence, we have an explainer video with a completely futuristic approach.
Jewelry Explainer Video
This is a Machine construction video of a dryer in the agriculture sector. The client wanted to create a 3D explainer video of how a product is constructed on the site. This video was aimed at internal training purposes, hence the entire focus on how machines are constructed on-site.
17 Types of Corporate Explainer Videos
Explainer videos come in various formats, each serving a specific purpose for corporate communication. Here are 17 types of corporate explainer videos that businesses use to engage their audiences:
1. 2D Animation Explainer Videos
A 2D explainer video is a short, engaging animation that uses two-dimensional graphics to simplify complex ideas and communicate messages effectively. These videos are cost-effective, making them ideal for businesses looking to convey their message in a visually appealing way. Mostly used for service-based companies.
2. 3D Animated Explainer Videos
3D animation explainer videos use three-dimensional visuals to create highly immersive and realistic content. These videos are particularly effective for industries like technology, healthcare, and architecture, where showcasing intricate details is essential. With dynamic camera movements and lifelike animations, 3D explainer videos enhance viewer engagement and provide a more interactive and engaging experience.
3. Whiteboard animation explainer videos
Whiteboard animation explainer videos use hand-drawn illustrations on a whiteboard-like background to convey information simply and engagingly. These videos effectively explain complex topics, making them popular in educational, corporate training, and marketing content. The step-by-step drawing process keeps viewers engaged while reinforcing key concepts, making them ideal for storytelling and instructional purposes.
4. Live-Action Explainer Videos
Live-action explainer videos use real people, environments, and props to deliver relatable and authentic messages. These videos build trust and credibility, especially in healthcare, finance, and corporate services. Live-action videos can feature company representatives, customer testimonials, or product demonstrations, creating a human connection with the audience and enhancing engagement.
5. Motion Graphics Explainer Videos
Motion graphics explainer videos use animated graphics, typography, and visual effects to dynamically and appealingly present information. These videos explain abstract concepts, data visualization, and corporate messaging. Motion graphics are widely used in tech, finance, and education industries, where clear and engaging visual storytelling is essential for breaking down complex topics.
6. Screencast explainer videos
Screencast explainer videos capture real-time screen recordings to demonstrate software functionality, online tools, or digital workflows. These videos are commonly used for tutorials, software demos, and training. By combining on-screen actions with voiceovers and annotations, screencast videos offer a clear and effective way to guide users through processes step by step, making them particularly useful for SaaS companies and e-learning platforms.
7. Infographic Explainer Videos
Infographic explainer videos combine visual storytelling with data-driven content to present complex information clearly and engagingly. These videos help businesses simplify statistics, trends, and processes using charts, graphs, icons, and animated text. They are widely used in corporate presentations, marketing reports, and educational content to enhance audience comprehension and retention.
8. Kinetic Typography Explainer Videos
Kinetic typography animates text to convey ideas and emotions, enhancing viewer engagement. It’s widely used in explainer videos, marketing, music videos, and film titles. Notable examples include Saul Bass’s title sequence for “North by Northwest” and Apple’s “Designed by Apple” campaign. Tools like Adobe After Effects facilitate its creation. Incorporating kinetic typography makes content more dynamic and impactful.
9. Interactive Explainer Videos
Interactive explainer videos engage viewers by allowing them to interact with the content, enhancing understanding and retention. By incorporating clickable elements, viewers can make decisions, ask questions, or explore additional information within the video. This approach transforms passive viewing into an active experience, making the content more engaging and memorable.
10. Stop-Motion Explainer Videos
Stop-motion explainer videos animate physical objects frame by frame to convey information engagingly. This technique offers a tactile, handcrafted aesthetic that captivates viewers. Notable examples include Honda’s “The Cog” and Chipotle’s “Back to the Start.” Creating such videos requires meticulous planning and patience, creating a unique and memorable storytelling experience.
11. Hybrid Explainer Videos
Hybrid explainer videos combine multiple animation styles, such as 2D and 3D, or blend live-action footage with animated elements to create engaging and versatile content. This approach leverages the strengths of each medium, enhancing storytelling and visual appeal. For instance, integrating 2D characters into 3D environments can offer unique visual experiences.
12. AR/VR Explainer Videos
3D AR (Augmented Reality) modeling and VR (Virtual Reality) explainer videos utilize immersive technologies to enhance audience engagement and understanding. AR overlays digital elements onto the real world, allowing viewers to interact with content in their environment, while VR creates a fully virtual space for users to explore. These methods effectively simplify complex topics, offering interactive and memorable learning experiences.
13. App Explainer Videos
App explainer videos are concise, engaging tools demonstrating an application’s features and benefits and guiding users through its functionalities. They often combine screen recordings, animations, and voiceovers to simplify complex processes, enhance user understanding, and encourage downloads.
14. Product Walkthrough Videos
Product walkthrough videos are detailed guides demonstrating a product’s features and functionalities, providing users with a comprehensive understanding of its capabilities. They are instrumental in onboarding new users, showcasing key features, and enhancing user engagement. By effectively utilizing product walkthrough videos, companies can enhance user understanding, reduce onboarding time, and increase overall satisfaction with the product.
15. Product Overview & Animated Explainer Video
Product overview and animated explainer videos are powerful tools for conveying complex information in an engaging and easily digestible format. They combine visual elements, narration, and storytelling to highlight a product’s features, benefits, and functionality, making them ideal for marketing, training, and customer education.
16. Product Unboxing Video
Product unboxing videos are recordings where individuals open and showcase new products, providing viewers with a firsthand look at the packaging, contents, and initial impressions. These videos have gained significant popularity on platforms like YouTube, offering potential buyers detailed insights into products before purchasing.
17. Lifestyle Video
Lifestyle videos showcase an individual’s daily life, habits, routines, and interests. They cover cooking, fashion, beauty, travel, and fitness topics. They offer viewers a glimpse into personal experiences, providing inspiration, entertainment, and education.
FAQs About Brand Explainer Videos
What is a brand explainer video?
A brand explainer video is a concise, engaging animated video that introduces your company, highlighting its products or services to inform and attract potential customers.
How much does a 60-second explainer video cost?
Cost completely depends on the complexity of the product and requirements. Tentatively 60-sec explainer video will cost approximately $ 1300/- to $ 1850/-
What is a brand awareness video?
A brand awareness video aims to increase recognition and recall of your brand among your target audience. It often shares the company’s values and creates an emotional connection with viewers.
Which software is used for corporate explainer videos?
Several software options, such as Maya, Max, After Effects, Simple Show, and Keyshot, are available for creating corporate explainer videos.
What is the format of an explainer video?
We can share videos in HD format, 2K renders, or any other format as clients need.
Trends in Corporate Explainer Videos for 2025
In 2025, corporate explainer videos are embracing several innovative trends to enhance engagement and effectiveness:
Interactive and immersive Video
We can turn static images into engaging videos with interactive trends. This also lets the viewer choose how he wants to look at his products. He can zoom in, Zoom out, or rotate the product as he wishes.
Personalization and Customization
Every brand is trying to customize its products to fit the fast-changing needs of its clients. Hence, brands are creating multiple videos for specific customer groups. Advancements in data analytics empower marketers to craft personalized explainer videos that align with distinct audience segments.
AI-Powered Personalization
AI analyzes viewer data to create personalized explainer videos that understand individual preferences and behaviors. This analysis allows for the adaptation of content in real-time, ensuring each viewer receives the information most pertinent to them. For instance, AI can adjust the narrative flow, visuals, and messaging based on the viewer’s previous interactions, location, or demographic information. This dynamic customization makes the content more engaging and effective.
Use of AR/VR in explainer videos
Integrating Augmented Reality (AR) and Virtual Reality (VR) into explainer videos offers immersive experiences that enhance audience engagement and understanding.AR allows users to visualize products in their environment, providing a tangible sense of scale and functionality. For instance, furniture retailers use AR to let customers preview how items look in their homes.
Minimalistic animation and storytelling
Minimalistic 3D product animation and storytelling emphasize simplicity, focusing on essential elements to convey narratives effectively. This approach often utilizes limited color palettes, basic shapes, and concise narratives, stripping away extraneous details to highlight the core message.
Conclusion
Explainer videos have become an essential tool for businesses aiming to build and strengthen their brand presence. These videos capture the audience’s attention and enhance understanding by distilling complex ideas into engaging and easily digestible content. This clarity boosts brand visibility and fosters trust and credibility among potential customers. By incorporating explainer videos into your marketing strategy, you can effectively communicate your value proposition, leading to increased customer acquisition and business growth.
