The Growing Importance of Explainer Videos for Brand Success
Video content remains the one of the leading medium for engaging and educating audiences. Multimillion businesses, startups, Small and Medium Industries, NGOs, Government Institutions, and Mom-and-Pop shops use it. 96% of people have watched an explainer video to learn more about a product or service.
3D animated explainer videos are very effective for capturing viewers attention, sharing knowledge, and driving conversions. 3D Product explainer video on a landing page boost up to 80% conversion rates. Explainer videos, in particular, are great for breaking down complex ideas into simple yet clear and impactful messages.
This blog will highlight some samples of brand explainer videos across industries and answer all related questions regarding explainer videos, such as costs, software, and formats.
What is a Brand Explainer Video?
A Brand Explainer Video is 3D , 2D or actual shoot video that unfolds brands story, visions and values behind your brand. These videos also helps brands to create brand awareness ans long lasting impression on viewers mind. Brand explainer videos help businesses to build trust among the end users.
Why Do Brands Need Explainer Videos?
1. Longer visibility – Animated explainer videos are easy to share on digital platforms, giving them more visibility. These videos help build trust and share brand values and visions with consumers.
2. Higher Engagement —According to the studies, visual media engages more than one sensory organ, resulting in higher attention spans. Videos are necessary for the social media and the websites. Good videos always make long lasting impression on viewers.
3. Boosted Conversions – Explainer videos also helps brand to get higher conversion rates by communicating brands visions and customers concerns in simple way. Videos simplifies complex ideas and it ultimately help consumers to make informed purchasing decisions.
4. Effective Storytelling – Storytelling is a age old and powerful tool for brands as it helps in creating in meaningful connection with viewrs . A compelling story captures attention and makes a brand more relatable. It humanizes businesses, making their messages more engaging. Explainer videos uses compelling narratives, visuals, and animations to captivate audiences.
5. Versatility Across Platforms – These videos can be used on websites, social media, email campaigns, and presentations, maximising their impact.
Best Brand Explainer Videos Across Industries
Corporate Branding/Marketing Explainer Videos
We created a corporate video for Dran Engineers Pvt. Ltd, as they were starting their operations overseas and needed a corporate video to introduce their brand, vision, and mission to the potential markets. The client shared a storyboard that was updated and finalized with our team. Once the storyboard is finalized after a discussion with their marketing team, we will finalize the type of video appropriate for their requirements. We focus on the company’s core values, Ethics, mission
Medical Explainer Videos
Plush is an emerging brand in the healthcare industry. They wanted to introduce their new product to online markets worldwide, so they needed an explainer video that talks about their product and brand and conveys brand values to the client. This video aimed to simplify complex health concepts, making them more accessible to patients and stakeholders. These videos educate patients about unique selling points and how it works.
Product Explainer Videos
Cadcyee approached us for their new product launch in India. These products are highly valued and of high quality with advanced technology. Hence, we decided on a sci-fi concept for this video, emphasizing the quality of the product with its upgraded technology and USP’s. These videos help companies to grab the attention of people on their websites. These videos help potential customers understand how a product works and why they need it. Product explainer videos simplify complex information and showcase the product in action, whether for software, consumer electronics, or physical goods.
Automation Explainer Video
These clients approached us to create 3D explainer videos of their proposed automation manufacturing plant, which will be aided by robotics. The whole purpose of this video was to visualize a tentative manufacturing plant for the stakeholders. Hence, we have an explainer video with a completely futuristic approach.
Jewelry Explainer Video
This is a Machine construction video of a dryer in the agriculture sector. The client wanted to create a 3D explainer video of how a product is constructed on the site. This video was aimed at internal training purposes, hence the entire focus on how machines are constructed on-site.
17 Types of Corporate Explainer Videos
Explainer videos come in various formats, each serving a specific purpose for corporate communication. Here are 17 types of corporate explainer videos that businesses use to engage their audiences:
1. 2D Animation Explainer Videos
A two dimensional explainer videos are engaging, animated and short videos that uses two dimensional animation to explain idea, project, product or services.These videos are cost-effective, engaging and ideal for service sector .
2. 3D Animated Explainer Videos
As name suggest these are 3D animation explainer videos use three-dimensional visuals to convey massage. 3D animation makes video realistic, attractive and engaging. These videos are used by the industries such as Manufacturer, Jewellery, Health care, technology and architecture, where showcasing detailed information is essential. 3D animated explainer videos are essential for businesses in todays era.
3. Whiteboard animation explainer videos
Whiteboard animation explainer videos simple 2D hand drawn or just an outline illustrations on a whiteboard-like or plain white background.These videos are easy to make, cost effective , effectively explain topics and engaging. White board animation videos are widely used for educational, corporate training purposes.
4. Live-Action Explainer Videos
Videos that uses real people, real environments, and props to deliver a perticular massage. As this videos are showcase real people this videos are more relatable to viewers. These video help businesses to build trust and credibility. This type of videos are commonly used for FMCG , Automobile industries. Live action videos are very useful for showing consumers feedback, product demonstration .
5. Motion Graphics Explainer Videos
As name suggest videos that has been created useing graphics like pictures, data, graphs, typography. In this videos data is put in front of the clients in engaing and creative ways. These type of videos are very cost effective, takes less time to create, easy to reuse and edit.
6. Screencast explainer videos
In simple language these videos are like screen recording commonly used to explain sowftware, it’s technology, Interphases and usability to end users. They are widley used for the software trainings, demonstrations or tutorials. Live recordings are always combined with few 2D animations or graphis with a voice over making it more engaging. These videos guides viewer step-by-step actions hence, make it perfect for the client trainings or education institutes.
7. Infographic Explainer Videos
Infographic means information that is represented in the form of graphics. Data centric information can be effectively shown in such video. Infographic videos are engaging most of the time created with 2D animations. These videos help businesses simplify statistics, trends, and processes using charts, graphs, icons, and animated text.
8. Kinetic Typography Explainer Videos
Kinetic typography explainer videos are simple, attractive videos that animates text. This engaging arrangement of the text convey ideas and emotions, enhance engagement. It’s widely used in explainer videos, marketing, music videos, and film titles.
9. Interactive Explainer Videos
Interactive explainer videos allows viewrs interact with the 3D content, it helps in enhancing understanding and retention of client. Interactive views allows client to rotate , zoom in , zoom out, open or close the products By incorporating clickable elements. These videos help viewers to explore product as per their need.it also helps to make decisions, ask questions, or explore additional information within the video.
10. Stop-Motion Explainer Videos
Stop motion was very popular in ninties. Stop motion animations used a phisical objects to explain the concept. In these types of video shooting is done frame by frame that creats illusion of object are moving and unfolding the massage. These video looks astheticaly appeling. Creating this type of videos requiered special skill sets and amazing storyline.
11. Hybrid Explainer Videos
Hybrid explainer videos combine multiple animation styles, such as 2D and 3D, or blend live-action footage with animated elements to create engaging and versatile content. This approach leverages the strengths of each medium, enhancing storytelling and visual appeal. For instance, integrating 2D characters into 3D environments can offer unique visual experiences.
12. AR/VR Explainer Videos
3D AR (Augmented Reality) modeling and VR (Virtual Reality) are widely used by businesses. these explainer videos uses lates technology to give enchanting experience to viewrs. VR creates a virtual experience wheras AR gives an opportunity to combine virtual product with real world. These methods effectively simplify complex topics, offering interactive and memorable learning experiences.
13. App Explainer Videos
App explainer videos are specialy created videos that explain the app, how to use it, it’s interactive phase and possibilities it can create. Many App explainer videos has screen recordings and combination of 2D or 3D animations.
14. Product Walkthrough Videos
Walkthroughs are videos that walk you to details of products. 3D Product walkthrough gives a detailed information of products, it’s features, functionality and uses. They are commenly used for onboard process making it easy and engaing.
15. Product Overview & Animated Explainer Video
Product overview and animated explainer videos are powerful tools that explain a need of product, problems that product solves and it’s benifits. Product overview videos are must to have for companies that are penitrating in marketing. As it helps to build a trust of the brand.
16. Product Unboxing Video
With a socail media product unboxing videos can goes viral. these are basic live shoot videos that are recorded while product is open from a box. it showcase new products, providing viewers with a firsthand look at the packaging, contents, and initial impressions. These videos have gained significant popularity on platforms like YouTube, offering potential buyers detailed insights into products before purchasing.
17. Lifestyle Video
Lifestyle videos showcase an individual’s daily life, habits, routines, and interests. They cover cooking, fashion, beauty, travel, and fitness topics. They offer viewers a glimpse into personal experiences, providing inspiration, entertainment, and education.
Trends in Corporate Explainer Videos for 2025
In 2025, corporate explainer videos are embracing several innovative trends to enhance engagement and effectiveness:
Interactive and immersive Video
We can turn static images into engaging videos with interactive trends. This also lets the viewer choose how he wants to look at his products. He can zoom in, Zoom out, or rotate the product as he wishes.
Personalization and Customization
Every brand is trying to customize its products to fit the fast-changing needs of its clients. Hence, brands are creating multiple videos for specific customer groups. Advancements in data analytics empower marketers to craft personalized explainer videos that align with distinct audience segments.
AI-Powered Personalization
AI analyzes viewer data to create personalized explainer videos that understand individual preferences and behaviors. This analysis allows for the adaptation of content in real-time, ensuring each viewer receives the information most pertinent to them. For instance, AI can adjust the narrative flow, visuals, and messaging based on the viewer’s previous interactions, location, or demographic information. This dynamic customization makes the content more engaging and effective.
Use of AR/VR in explainer videos
Integrating Augmented Reality (AR) and Virtual Reality (VR) into explainer videos offers immersive experiences that enhance audience engagement and understanding.AR allows users to visualize products in their environment, providing a tangible sense of scale and functionality. For instance, furniture retailers use AR to let customers preview how items look in their homes.
Minimalistic animation and storytelling
Minimalistic 3D product animation and storytelling emphasize simplicity, focusing on essential elements to convey narratives effectively. This approach often utilizes limited color palettes, basic shapes, and concise narratives, stripping away extraneous details to highlight the core message.
Conclusion
Explainer videos have become an essential tool for businesses aiming to build and strengthen their brand presence. These videos capture the audience’s attention and enhance understanding by distilling complex ideas into engaging and easily digestible content. This clarity boosts brand visibility and fosters trust and credibility among potential customers. By incorporating explainer videos into your marketing strategy, you can effectively communicate your value proposition, leading to increased customer acquisition and business growth.
