Now-a-days, Jewellry animation videos are new market trend, famous jewellery brands like Tanishq, Kalyan Jewellers, P. N. Gadgil & Sons (PNG), Ranka Jewellers have started selling their designer gold jewelry online. But if a customer wants to buy the designer jewelry online he is not able to visualise the items accurately as he is not able to see the measurements of the product or the complete 360-degree view of the product.
3D Animation is known by everyone through movies and VFX. However, the use of Animation for sales, Branding or marketing is a new trend in the corporate sector. They are making 3D product videos so they can drive more traffic on their website or sell their products online. Right from FMCG companies to electronics and mobile companies like Apple and all others are using animated product videos for their advertisements, these videos help clients to have a close look and feel of the product. This product demo video animation has lot many advantages over live shoot videos. Among which less pricing compared to live shoot is one. We at atellier studios have a hands-on experiment in making animated product videos for all sectors. It’s a national or international client we make videos online for them as per their requirement.
Gold is so precious and loved by everyone by all around the world.with e-commerce sites and easy access to internet gold jewellery are marketed and sold online. It opens a whole new global market for merchandisers. To sell products online and as precious as gold for sure you need appealing designs and breathtaking presentation. Making 3D Jewellery rendering video is the perfect way to present your amazing product online. Making jewellary video is a skilled job. As the whole point of making an animated video is showing details and elegance of jewellery, we at atellier make sure that even small details, stones and diamonds reflects its aura through the demo videos.
Benefits of video animation for jewellery
From the Customer perspective:
1. It is easy for online buying customers to visualise jewellery through jewelry video.
2. Customers can visualise the actual size of jewellery items like earrings or necklace or some other unique jewellery designs.
3. It is possible to show the dimensions and measurements of a piece of jewellery with the help of visualisation video.
4. Customers can see in-depth unique design and texture of necklace or Indian traditional complex jewellery like Rani Haar.
From the Jewellers Perspective:
1. Animated videos can also be used for advertising purposes or video de presentations or showcasing jewellery like earrings, Pendants, rings in shops.
2. To capture the stunning 4K jewelry video very high-quality camera and equipment are required but instead, it is easily achieved by using 3D video animation and at an affordable cost.
3. No need to send jewellery item back and forth physically, also it is easy to create a video animation of non-existing designer jewellery items can be easily rendered which may be attractive to retailers.
4. The jewelry videos are very useful for advertising on facebook, youtube. You can publish it as a Facebook video so that it can reach to a maximum number of customers.
Top 10 Jewelers who uses Jewellery Animation Videos
The basic purpose of jewelry animation is for video marketing. The designer jewelry visualisation videos have reached a whole new level by using advanced Crystal Clear 3D animation, enabling you to stand out in the competition. The results of 3D jewellery rendering are stunning, here are some great examples of designer jewelry animation: It is possible to create animated videos of all types of jewellery as the design complexity does not matter in case of 3D jewelry video.
1. Bee Jewelled! Jewellery animation by CaratLane A Tanishq Partnership
[Product: Diamond earring and diamond pendant animation]
The jewelry video shows CaratLane’s new BeeJewelled collection which reflects the symmetry of honeycombs with modern designs. This visualisation Video is rendered using high-quality 3D animation which enables you to see each and every minute detail of the diamond jewellery products.
2. Crypto Jewelry Product animation
[Product: Gold, Silver Ring jewelry animation]
Crypto Jewelry is a California based company which designs the jewellery items with crypto-currency(Bitcoin, Litecoin and many more) logos in it. They sell their designer gold jewelry online, for the purpose of a better understanding of items and their unique designs they have used 3D jewellery animation.
3. Hannah Jewelry Collection animation
[Product: Gold & Diamond earrings, pendants, rings animation]
They have created an animated video with a different unique concept, their video is inspired by the “Alice’s Adventures in Wonderland”. It is a unique and new concept to show their unique jewellery designs which looks more attractive 3D visualisation video.
4. Ahalya by Tanishq Product animation
[Product: Diamond necklace animation]
Tanishq’s has also started selling their designer jewelry online. Its videography also includes 2D or 3D animation effects, to make the visualisation video more attractive.
5. KAY Jewelers Advertisement
[Product: Sapphire jewelry animation]
KAY jewelers is America’s top jewelry store, they also provide services through an online site. They have used 2D animation for their advertisement also they have used 3D animation for some of the jewelry videos.
6. CaratLane’s animated video Advertisement
[Product: Designer Gold, Silver pendants, rings and earrings with diamonds jewelry product animation]
CaratLane has used the 3D jewelry animation for the advertising purpose of their Valentine’s Day special New Jewelry Collection. We can see the details of designer silver, gold or diamond jewellery items.
7. Bluestone’s Rings jewellery product animation
[Product: Gold rings with rubies, bluestone and diamonds jewelry product animation]
Bluestone is a Designer Jewellery store which sells jewelry online which uses animation for the purpose of marketing and providing customers with the overall look and measurements of the designer jewelry so that customers can get a complete feel of the product by visualizing it. If customers get the complete idea of how the product is going to be in texture, material, etc. It builds trust and they are more likely to buy the product.
8. Bluestone Flower jewelry products animation
[Product: Gold, Silver Earrings with Diamonds and rubies, Gold rings with diamonds and rubies jewellery product animation]
Bluestone is a Designer Jewellery store which sells jewelry online which uses animation for the purpose of marketing and providing customers with the overall look and measurements of the designer jewelry so that customers can get a complete feel of the product by visualizing it. If customers get the complete idea of how the product is going to be in texture, material, etc. It builds trust and they are more likely to buy the product.
9. Unique Modern Ring Visualisation
[Product: Stunning gold and Silver Rings with beautiful diamonds product animation]
This is a beautiful jewelry video of stunning rings, the video is entirely 3D rendered. The unique modern style animation shows a beautiful design of a ring. To sum up, jewelry animation is a new way of marketing jewellery products. It is a type of video marketing which will attract more customers to the jewellery stores and on online stores. The main benefit is that the customers can see and feel the stunning piece of jewellery by visualising it which helps them to understand how the overall product looks like and its texture. It increases their trust in the brand and they are more likely to buy it. In a recent study, researchers have discovered that the in case of online stores products associated with their animated demo videos are making more sales than the other products. To create an animated video of your products, you need to contact the Atellier studio video production company which creates jewelry animation videos or any other types of product animation videos.
